You’re The Best, TAtay!

We all have this mental image of our fathers. Proud. Strong. Invincible. Our knights in shining amor who will be with us through thick and thin.

But being a father is hard work. It’s a balancing act between work life and family life that has so many challenges. It’s waking up at 4 am for bottle duty when we were babies. It’s rushing home from work because the bus forgot us at school. It’s working all day in the office and coming home to have dinner with us every day.

Here at TeamAsia, we have our own TAtays, awesome TeamAsian dads who work hard for their families. Today on Father’s Day, we asked them what is the most challenging and most rewarding part of being a Father. Check out what they said here.

To all our Tatays, Fathers, Papas and Itays – Happy Father’s Day!

TeamAsian of the Year 2018

My TeamAsia Story

By James Michael Chiong

Before this version of the blog, I had more than 10 unfinished drafts that did not see the light of day. I usually am able to articulate a lot of things in writing, but when I received the TeamAsian of the Year award, and even until now, I still don’t know how to think or feel about this. For my colleagues who watched me stammer as I try to put words together when I accepted the award, I apologize. I hope you don’t secretly talk about the nerd who can’t make sense of himself during these intense situations.

Kidding aside, because of multiple trials and a lot of errors of writing this blog, I realized that this award is not because of me. Yes, the plaque was named after me and that I received the award during our Christmas party, but as cheesy as it sounds, this would not have been possible if everyone did not band together and work hard to achieve our goals.

TeamAsian of the Year 2018

Our daily mission is to provide the next level of experience for the brands, clients, and partners we serve. I am just happy to be part of this collective of creative and insightful minds who I work with every single day. And I am happy to be sharing this award with the entire TeamAsia family.

What Live Means
Throughout the 10 years of being a professional, I have struggled to be in a position to provide value to the people around me. Being able to provide value to people sparks joy.

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And perhaps this is what Live, our theme for 2018, means for TeamAsians. Live represents one of TeamAsia’s principles that define that we should strive to uplift the lives of the people around us.

My old mentor used to tell me to do whatever it takes because that’s what it takes to be #1. Throughout my professional life, I valued the skills and knowledge I have and pushed myself to learn so many things. You know, to be #1, and because I am a nerd who takes learning very seriously.

TeamAsian of the Year 2018 2

I believed that I can provide the most value to the people around me by sharing these things that I know. I joined TeamAsia in December 2016, hoping to be able to share the ideas and knowledge I gained from my collective experiences and contribute to this unit of creative, intrepid explorers seeking for the next big idea. I joined TeamAsia as a marketing manager, tasked to improve the brand visibility of the agency and our integrated marketing communication services.

The Drawing Board
My fascination with data and technology will be a good fit to how we operate in TeamAsia, but when I started I didn’t know how exactly. I started applying what I know in those fields through Search Engine Optimization and optimizing the UI/UX and the conversion rates of our website. Our team also reported more about website analytics, social media platforms, online ad campaigns, and email marketing performance data.

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We also performed experiments and A+B tests, in which we were allowed to test our theories and if we fail to get results, pivot and start over with better insights. It’s like a common life adage that discounts the number of times you fall down and puts more importance in the number of times you get up. We learn every day, and this is one of the things I appreciate about TeamAsia.

Up until now I still feel the pressure of pushing myself to provide more value to my colleagues. I work amidst some of the most creative and brightest minds I have ever met. So, I challenge myself to learn more and more things, not because so I can simply learn them, but to put the knowledge to good use when we work on the amazing things we do every day.

At the end of the day, being able to provide a different perspective to the drawing board, is how I think that I can help bring brands to the next level of experience.

TeamAsian of the Year 2018 3

The Nerd in the Super-Cool Agency
When I joined TeamAsia in 2016, I was worried how I was going to fit in. I was socially-awkward and because I was new, I focused a lot of my time to try to understand the brand as much as I can. But, in retrospect, it didn’t seem so much of a challenge because of the family I had in the Marketing and Accounts Department. Throughout my stint as a marketing manager, this family had my back.

Seth Godin, in his book Tribes, said that “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” In October 2018, I was promoted to a senior management role in the Digital team. This meant that I am moving from my family, to leading my own tribe of Digital natives.

TeamAsian of the Year 2018 4

With all that’s happened in between, I am thankful.

  • I am thankful for my family and friends that saw me through;
  • I am thankful for the Marketing and Accounts Department/family that welcomed me. I am thankful of Denise, our director, and Clarisse, our marketing associate. We’ve done some great things together and I cannot wait for more;
  • I am thankful for the Digital team. To sir Jeff, and our associates – Andrei, Justin, Evian and Chiara. Let’s all be a stronger unit together;
  • I am thankful for the TeamAsians that I’m fortunate to have worked with. I hope I have provided value in the different things that we do; and
  • I am thankful for our management. Thank you for the confidence you put in me – day in and day out.

There is a proverbial trash can filled with crumpled old paper with ideas, that all led to this version of the blog. Like the many years that have passed, these are experiences that we learn from, and move on from. We take away insights and new knowledge from these drafts, and from them, we do better things. And, if we all learn from these together, who knows what great things we can achieve?

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Yes, the TeamAsian of the Year award is named after me. But the recognition goes to the collective creative and insightful minds of TeamAsians, of which I am proud to work with every day.

TeamAsia Pop-up!

Making TeamAsia POP!

I do not look the part but I have already been working for well over a decade and a half. TeamAsia is the latest stop in this crazy adventure I have been on since I graduated from college.

When I got here, the first thing I noticed was the culture. You felt it in the air. It animated the way people spoke and interacted with each other. Even though the backgrounds are as diverse as in any organization, there is a palpable sense of a singleness, a unity that you just cannot define. It makes the word “team” in TeamAsia more real somehow.

The question is: what makes TeamAsia tick?

Read our feature from BusinessWorld SparkUp! About Pop-Up! here: Staying Alive – Employee Engagement in 2028.

WHAT’S OUR SECRET SAUCE?

“A culture is strong when people work with each other for each other. A culture is weak when people work against each other for themselves.” – Simon Sinek

Forbes.com defines employee engagement as how much employees are emotionally committed to the organization and to the organization’s goals. Employee engagement is important because of how it affects the bottomline – Brilliantfuture.se reports that companies that have engaged employees experience at least an 8.6 percent increase in profits.

That same employee engagement is important to creating the culture we have in TeamAsia. When employees put an emotional investment into their organization, it leads to a smoothing of egos; a unity of ideas; a single language that pervades each and everyone on the team.

A big part of why TeamAsia’s employee engagement is so pervasive is also because of its engagement activities. If we pride ourselves in bringing next-level experiences, it should be fitting that we also bring next-level employee engagement.

Enter TeamAsia Pop-Up!

MAKING TEAMASIA POP!

Work Stops, Everybody Pops

Here at TeamAsia, we have our own employee engagement tradition which we call Pop-Up! Every month we set aside a few hours for meaningful activities with the whole team.

My first Pop-up! happened just a few days from my first day in TeamAsia – the annual TeamAsia GeTAway (note the use of TA in our activities which stands for TeamAsia). For the following month, we all stopped working for a few hours to do some spring cleaning and create something wonderful from all the things we accumulated over the years.

Just last month we had our special Halloween Pop-up! called TAkot. We all dressed up in our musical Themed Halloween costumes presented a twist to happily ever after.

The Experience Department

The Creatives Department

The Marketing and Accounts Department

These activities have an impact on the people that participate in it. For Justin and Chiara, two of our newest members on the digital team, TAkot definitely left an impression. “TAkot was a reminder that at the end of the day, people need to experience life even in the workplace,” says Justin. Chiara notes that TAkot was a great opportunity to get to know her new officemates better.

This concept has been a hit for TeamAsia, garnering it two Quill awards for Employee Engagement.

CONCLUSION

The Digital/IT Web Teams

In all my years working, I have always believed that the deepest bonds are formed on the proverbial battlefield. It is not the stress that forms that bond, it is the moments in between that create stronger relationships.

That single purposeful voice in TeamAsia leads to us taking that next step in making brands more engaging. That energy makes us all bright and shiny and renews our commitment to taking brands to the next level of experience.

Read all about our latest Pop-up! here: Staying Alive – Employee Engagement in 2028.

Trends for Digital Marketing in 2017

by Moi Bagadiong, Senior Digital Media Associate

MobileTrends2These days, a lot of people think that digital marketing is equivalent to social media posting, but this isn’t the case. Digital marketing is so much and the online environment is getting bigger and even more exciting.

This year’s digital trends are continuously bringing data- and objective-driven campaigns to light through amazing tracking schemes and smarter strategies, posing the need for brands to be deliberate and thoughtful when it comes to their content online. This is especially true given the fact that statistics have been used to measure marketing efficiency since the birth of digital ads.

For this reason, it is necessary for brands to be updated on trends to effectively engage their audience. Here is a rundown of those that we’ve observed for the first half of the year.

  1. Intense Consumption on Mobile

Since 2012, we’ve seen a huge jump in mobile consumption. Our target audiences now prefer to use their mobile phones and tablets more than their computers. Based on metrics, Indonesia consumes 91% of their day in mobile. For the US market, which is one of the biggest markets in the world, the time spent on mobile is 71% of the day. On the other hand, 38% of the Philippine market web traffic comes from mobile and it is anticipated to grow by more than 8% in the next few months. Mobile consumption has been reaching new heights and we predict a growing trend in the coming years.

What does this mean for marketers? Mobile optimization should be the top consideration when developing plans and rolling it out in various channels. This means that all ads and organic campaigns must be fit for viewing on smaller screens. Our copy materials should be shorter and our images should be compelling all while considering the ad budget.

An added bonus: Instagram Stories is killing it right now.

  1. Influencers Help Build the Brands

Majority of digital brand awareness campaigns revolve around one disciplinesocial media. A good population of influencers thrive in that space and that is why all brands, from B2B to B2C, need a relevant and proper influencer to help them build their image.

How strong is influencer marketing? According to a recent study, 71% of consumers are more likely to make a purchase based on social media reviews and reference. Another study says that US businesses generate $6.50 for every $1 invested in influencer marketingnow that is ROI.

In the Philippines, brands use celebrities and product endorsers as digital influencers to leverage on their following. It is undeniable that loyal followings do exist in the local celebrity scene, which is why consumer brands such as McDonald’s, Jollibee, and the like use well-known showbiz personalities. There are no documented ROI statistics from their recent campaigns, but the digital engagement they had is enough to speak volumes of success in terms of awareness.

We also recently ran an influencer campaign for one of our clients, Jollibee. In line with the Framily campaign, we chose a couple of influencers to create buzz and we had tons of engagement as seen on the materials below!

FRAMILYFRAMILY 2Given all these trends, metrics and dimensions are a must when implementing influencer-driven campaigns. There are ways on how to efficiently track resultseverything’s better with numbers!

  1. Emotions Influence Engagement

If your goal is to get engagement on social media, there is no stronger tactic than to go straight to the heart. Nowadays, content go viral online because of three major ingredients that help them be as heartfelt as possible: the perfect blend of messaging, delivery, and wit. We’ve seen tons of brands do it and the strength of their online engagement is indisputable.

Why does this method work? It is because a huge chunk of the market are millennials and they are extremely open, opinionated, authentic and emphatic. The market enjoys consuming content that they can relate to. In fact a recent study shows that the market loses trust in brands when their content appears “fake”as verified by 71% of 11-17 year olds and 74% of 18-34 year olds. These age groups hold a big chunk of the market population who are active on social media.

  1. Big Data keeps on getting Bigger!

How big? Digital advertisers now take advantage of different targeting parameters that allow ads to be served to markets that weren’t as specific as today. In the current landscape, advertisers can target you if you’ve visited a certain channel and more. In general, both B2B and B2C brands use big data to gain more coverage. Also, a huge trend nowadays is using both public and paid information to create compelling and personalized ads that hit the campaign objectives right on the button.

Big data refers to huge data sets that can be analysed and programmed to reveal trends to create human behavior patterns. For digital marketers, these data could be device used, geo-analysis, time of consumption, most used language, consumer interests, and other behavioral metrics.

But in a nutshell, why do marketers use and exhaust big data? Not for engagement, but for customer retention and overall conversion.

A lot can change in the coming months with pay-per-click tools becoming more advanced. It’s only half of the year, and we’re super excited to see more. Metrics will always be there to support and supplement these new trends and strategies which makes analytics top priority before anything else. It would be best for all digital marketers to keep up in order to create effective and relatable campaigns.

 
References:

http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/

https://www.forbes.com/sites/kateharrison/2017/01/09/top-10-trends-that-will-transform-digital-marketing-in-2017/#773258163bf5

http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

https://www.forbes.com/sites/deeppatel/2017/04/21/how-to-measure-the-roi-of-an-influencer-marketing-campaign/#799118e96348

http://www.bluleadz.com/blog/the-impact-of-influencer-marketing-in-2017

 

24 Surprising Things About TeamAsia!

TeamAsia has been in the business of integrated marketing communications for 24 years, and because of its longevity, has experienced some pretty cool things. From being one of the first companies to innovating mall events, the agency has been there as the industry shaped to be what it is today. Here are 24 surprising things about TeamAsia:

1.TeamAsia was officially launched in Hong Kong as The Events and Awards Manager of Asia, Ltd. The team organized the Asian Management Awards in Hong Kong, Singapore, Malaysia, Indonesia, Thailand, and the Philippines for the Asian Institute of Management and the Far Eastern Economic Times.

2. The company was born in Hong Kong. When it moved to the Philippines, their office was in a garage!

3. TeamAsia is one of the first brands in the Philippines to have a corporate website!

4. TeamAsia brought prominent public speakers Michael Porter, Peter Drucker, Gary Hamel, Deepak Chopra, Tom Hopkins, and Robert Kiyosaki to speak at industry events, years before bringing personalities to the Philippines was a trend.

5. TeamAsia helped bring Intel and SAP software technology in the Philippines.

MDIAS

6. As of 2016, TeamAsia’s CSR arm My Dream in a Shoebox has given 116,247 shoeboxes filled with school supplies to children in need.

7. TeamAsia helped launch the IT and Business Process Association of the Philippines (IBPAP), the enabling association for the information technology and business process management (IT-BPM) industry in the Philippines.

IIS 2

8. TeamAsia helped conceptualize the International IT-BPM Summit (IIS) with IBPAP. Today, IBPAP is the one-stop information and advocacy gateway for the industry, with over 300 industry and support-industry members and five associations. TeamAsia has executed all eight summits since 2009.

9. It took TeamAsia three days to prepare the pitch for the 2015 edition of the IIS. They prepared for the event in three months, bringing in 49 speakers from all over the globe.

10. In 2013, TeamAsia won Best Information Services Mobile Application award at the Mobile Web Award for the event mobile app it developed for the IIS.

Dusit

Mr. Guglielmo Brentel, President of the École hôtelière de Lausanne Group,  Khun Chanin Donavanik, Vice Chairman & Chairman of the Executive Committee of Dusit International, Khun Suphajee Suthumpun, group CEO of Dusit International, Mrs. Evelyn Singson, President and Vice Chairman of the Philippine Hoteliers Inc., Mr. Hervé Fleury,Executive Vice Chairman of the Board of Institut Paul Bocuse, and Mr. Ron Hilvert, Managing Director of Dusit Hospitality Management College and dusitD2 the fort, manila.

11. TeamAsia is an enabler. The agency assisted Google Philippines and Madrid Fusion Manila launch in the country, and launched Dusit Hospitality Management College, Dusit International’s individual collaboration with Ecole hôtelière de Lausanne and Institut Paul Bocuse, two of the most respected hospitality and culinary schools in the world.

12. TeamAsia pioneered the trade exhibit in a mall concept, through the PC Weekend Madness to promote Intel. Following the success of the event, clients like Canon and SAP software solutions requested for similar launches.

Madrid_Fusion_Manila_Opening_Ceremonials_RANatanauan

Department of Tourism Sec. Ramon Jimenez at the opening of the inaugural Madrid Fusion Manila

13. The company has global clients! Through the years, they have done the public relations and digital work for Madrid Fusion Manila, PR for the Hong Kong Tourism Board, the European Union, and the Embassy of the Kingdom of the Netherlands.

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Marlon Stockinger at Globe Slipstream

14. TeamAsia likes it fast. The agency executed the PR efforts for Globe Slipstream with Marlon Stockinger, the first Filipino Junior Lotus F1 driver. In the event, he recreated the F1 experience through a heart-stopping driving exhibition.

15. Globe Slipstream was nominated for Best Sports PR at the PRWeek Awards and the Marketing Awards PR Southeast Asia. The campaign won Best Sales & Marketing Events for the  Philippine M.I.C.E. Conference 2015.

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The team at the National Museum for Pop-up Happenings

16. TeamAsia holds a regular casual meet-up called the Pop-Up Happenings, where employees can hang out and do something fun, like an afternoon of bowling and a day-trip to the National Museum. In 2015, TeamAsia won the Quill Award of Merit at the Philippine Quill Awards for the employee engagement initiative.

17. TeamAsia innovated events by integrating the Audience Response System, which allows events to be more interactive for the crowd through various technologies like tweet-casting, text-in questions, and a mobile app where the audience can engage in discussions.

18. Bea Lim, the company’s managing director, started working at TeamAsia when she was six years old.

19. Denise Limon, the marketing and accounts director, is a second-generation TeamAsian. Her mother was a program manager.

20. Levon Frilles, account executive, was previously an agent for a modeling agency. Before booking clients for TeamAsia, he scouted for, booked, and trained runway and commercials models.  

21. Three of the Content team’s members are from the media. Anna Limon, the content director, is a lifestyle writer and served as the managing editor for online zine, Juice.ph. Immanuel Pastolero, the associate editor, was a producer for GMA’s 24 Oras and Saksi. And Koji Arsua, a senior editorial associate, maintained two sections for The Philippine Star.

22. The Creative team is known for creating groundbreaking invites. For the Wonderful World With Globe 7, the team created hologram invites. For the first Globe Slipstream, they created a DIY paper car invite.

23. The person who has been with TeamAsia the longest is Jeff Enriquez, the company’s IT & Web director. He has been in TeamAsia for 12 years! In fact, the IT & Web department has the lowest employee turnover in the company.

24. The Accounts team has grown recently. Before, the team was made up of four employees, including the director, and the team would have an average of five pitches per account executive. Now, they are a team of eight.

For a young brand, TeamAsia has accomplished so much. And as the agency enters a quarter of a century old, the team is ready to accomplish greater things.

Woman’s edge

The female advantage at work

By Karen Balce, Program Operations Manager

I remember working for a fast-moving consumer goods (FMCG) company and telling myself, “I thought this is my dream job, but it’s not, and I’m glad I figured it out while I’m still young.” I looked back and checked what I enjoyed the most during my brand marketing role, and I realized it was doing events.  And like it was meant to be, a good friend of mine told me about TeamAsia and told me I should apply. After almost three years, I’m still here doing events for the company.
I started like how most people in the team began: doing smaller roles, assisting project managers, learning the tricks, and familiarizing myself with the job and the scope of work. It was all somehow new to me but I agree it was a learning process. I remember my first project was not the grandest event, but the fulfillment of finishing an event, regardless of its size, is the same to me.

Peace and Equity Foundation (PEF) team

With the Peace and Equity Foundation (PEF) team at the Social Enterprise Conference in 2014

In my opinion, most of my events were fairly challenging. They were all unique, and they each had their own challenges I had to conquer. My favorite projects were the toughest ones because they pushed my capabilities, my limits, and my skills. I believe that’s how I progressed and grew in this industry.

In events, there are certain skill sets that make being a woman an advantage. Traits such as patience, creativity, being a perfectionist, being attentive to details, and being able to handle emotional stress are usually associated with women and have helped me in my projects. But the women in our department need to be ready to get the job done by all means, even if it means carrying heavy items, running around during events, and being buddies with suppliers. In case you’re wondering, the girls at TeamAsia are up for it.

With Ma'am Monette

With Ma’am Monette at the 2014 TeamAsia Christmas Party

The perfect example of a well-rounded woman in TeamAsia is Ma’am Monette. I often find myself wondering how she excels in all her roles as mother, boss, daughter, and friend. When I see her, I ask myself, how does she maximize the 24 hours in a day? How does she get everything done? How does she make everyone love her?

Celebrating National Women’s Month empowers the women in the country that we now live in a society that believes that women are equal to men in all aspects. There is no more gender discrimination and both men and women deserve equal opportunities. And this Women’s Month, I would like to encourage everyone to praise and give recognition to these women who exceed expectations, who balance their work life and home life, and who take care of their family both at home and in the office. Whatever men can do, women can do it, too. Sometimes even better.

 

 

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MAHat3: Father of TeamAsia Celebrates His 3rd Birthday in Heaven

via Love in Pictures | Monette Hamlin.

Three years ago, we lost the father of TeamAsia. March 9, 2013 is a day none of us will forget, a day filled with immense sadness as we said goodbye to Michael Alan Hamlin, a second father for us here in the company.

MAHat3

But though we still grieve his loss, we continue to be grateful that we met someone as wonderful as Sir Mike, or MAH as some would endearingly call him. Through an intimate mass celebrated with TeamAsia employees and officers, everyone remembered the greatness of MAH and his passion for life, family, and work.

remembering MAH

Not a day goes by without us remembering MAH, our mentor, leader, and friend. But the loss of Sir Mike is best articulated by our president, his partner, his wife, Ma’am Monette. Through her blog post Love in Pictures, Ma’am Monette shares the story behind the caricatures and movie posters that are lovingly displayed in the office of TeamAsia.

for MAH

 

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Originally posted at monettehamlin.com
http://www.monettehamlin.com/2014/07/26/love-in-pictures/