Trends for Digital Marketing in 2017

by Moi Bagadiong, Senior Digital Media Associate

MobileTrends2These days, a lot of people think that digital marketing is equivalent to social media posting, but this isn’t the case. Digital marketing is so much and the online environment is getting bigger and even more exciting.

This year’s digital trends are continuously bringing data- and objective-driven campaigns to light through amazing tracking schemes and smarter strategies, posing the need for brands to be deliberate and thoughtful when it comes to their content online. This is especially true given the fact that statistics have been used to measure marketing efficiency since the birth of digital ads.

For this reason, it is necessary for brands to be updated on trends to effectively engage their audience. Here is a rundown of those that we’ve observed for the first half of the year.

  1. Intense Consumption on Mobile

Since 2012, we’ve seen a huge jump in mobile consumption. Our target audiences now prefer to use their mobile phones and tablets more than their computers. Based on metrics, Indonesia consumes 91% of their day in mobile. For the US market, which is one of the biggest markets in the world, the time spent on mobile is 71% of the day. On the other hand, 38% of the Philippine market web traffic comes from mobile and it is anticipated to grow by more than 8% in the next few months. Mobile consumption has been reaching new heights and we predict a growing trend in the coming years.

What does this mean for marketers? Mobile optimization should be the top consideration when developing plans and rolling it out in various channels. This means that all ads and organic campaigns must be fit for viewing on smaller screens. Our copy materials should be shorter and our images should be compelling all while considering the ad budget.

An added bonus: Instagram Stories is killing it right now.

  1. Influencers Help Build the Brands

Majority of digital brand awareness campaigns revolve around one disciplinesocial media. A good population of influencers thrive in that space and that is why all brands, from B2B to B2C, need a relevant and proper influencer to help them build their image.

How strong is influencer marketing? According to a recent study, 71% of consumers are more likely to make a purchase based on social media reviews and reference. Another study says that US businesses generate $6.50 for every $1 invested in influencer marketingnow that is ROI.

In the Philippines, brands use celebrities and product endorsers as digital influencers to leverage on their following. It is undeniable that loyal followings do exist in the local celebrity scene, which is why consumer brands such as McDonald’s, Jollibee, and the like use well-known showbiz personalities. There are no documented ROI statistics from their recent campaigns, but the digital engagement they had is enough to speak volumes of success in terms of awareness.

We also recently ran an influencer campaign for one of our clients, Jollibee. In line with the Framily campaign, we chose a couple of influencers to create buzz and we had tons of engagement as seen on the materials below!

FRAMILYFRAMILY 2Given all these trends, metrics and dimensions are a must when implementing influencer-driven campaigns. There are ways on how to efficiently track resultseverything’s better with numbers!

  1. Emotions Influence Engagement

If your goal is to get engagement on social media, there is no stronger tactic than to go straight to the heart. Nowadays, content go viral online because of three major ingredients that help them be as heartfelt as possible: the perfect blend of messaging, delivery, and wit. We’ve seen tons of brands do it and the strength of their online engagement is indisputable.

Why does this method work? It is because a huge chunk of the market are millennials and they are extremely open, opinionated, authentic and emphatic. The market enjoys consuming content that they can relate to. In fact a recent study shows that the market loses trust in brands when their content appears “fake”as verified by 71% of 11-17 year olds and 74% of 18-34 year olds. These age groups hold a big chunk of the market population who are active on social media.

  1. Big Data keeps on getting Bigger!

How big? Digital advertisers now take advantage of different targeting parameters that allow ads to be served to markets that weren’t as specific as today. In the current landscape, advertisers can target you if you’ve visited a certain channel and more. In general, both B2B and B2C brands use big data to gain more coverage. Also, a huge trend nowadays is using both public and paid information to create compelling and personalized ads that hit the campaign objectives right on the button.

Big data refers to huge data sets that can be analysed and programmed to reveal trends to create human behavior patterns. For digital marketers, these data could be device used, geo-analysis, time of consumption, most used language, consumer interests, and other behavioral metrics.

But in a nutshell, why do marketers use and exhaust big data? Not for engagement, but for customer retention and overall conversion.

A lot can change in the coming months with pay-per-click tools becoming more advanced. It’s only half of the year, and we’re super excited to see more. Metrics will always be there to support and supplement these new trends and strategies which makes analytics top priority before anything else. It would be best for all digital marketers to keep up in order to create effective and relatable campaigns.

 
References:

http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/

https://www.forbes.com/sites/kateharrison/2017/01/09/top-10-trends-that-will-transform-digital-marketing-in-2017/#773258163bf5

http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

https://www.forbes.com/sites/deeppatel/2017/04/21/how-to-measure-the-roi-of-an-influencer-marketing-campaign/#799118e96348

http://www.bluleadz.com/blog/the-impact-of-influencer-marketing-in-2017

 

24 Surprising Things About TeamAsia!

TeamAsia has been in the business of integrated marketing communications for 24 years, and because of its longevity, has experienced some pretty cool things. From being one of the first companies to innovating mall events, the agency has been there as the industry shaped to be what it is today. Here are 24 surprising things about TeamAsia:

1.TeamAsia was officially launched in Hong Kong as The Events and Awards Manager of Asia, Ltd. The team organized the Asian Management Awards in Hong Kong, Singapore, Malaysia, Indonesia, Thailand, and the Philippines for the Asian Institute of Management and the Far Eastern Economic Times.

2. The company was born in Hong Kong. When it moved to the Philippines, their office was in a garage!

3. TeamAsia is one of the first brands in the Philippines to have a corporate website!

4. TeamAsia brought prominent public speakers Michael Porter, Peter Drucker, Gary Hamel, Deepak Chopra, Tom Hopkins, and Robert Kiyosaki to speak at industry events, years before bringing personalities to the Philippines was a trend.

5. TeamAsia helped bring Intel and SAP software technology in the Philippines.

MDIAS

6. As of 2016, TeamAsia’s CSR arm My Dream in a Shoebox has given 116,247 shoeboxes filled with school supplies to children in need.

7. TeamAsia helped launch the IT and Business Process Association of the Philippines (IBPAP), the enabling association for the information technology and business process management (IT-BPM) industry in the Philippines.

IIS 2

8. TeamAsia helped conceptualize the International IT-BPM Summit (IIS) with IBPAP. Today, IBPAP is the one-stop information and advocacy gateway for the industry, with over 300 industry and support-industry members and five associations. TeamAsia has executed all eight summits since 2009.

9. It took TeamAsia three days to prepare the pitch for the 2015 edition of the IIS. They prepared for the event in three months, bringing in 49 speakers from all over the globe.

10. In 2013, TeamAsia won Best Information Services Mobile Application award at the Mobile Web Award for the event mobile app it developed for the IIS.

Dusit

Mr. Guglielmo Brentel, President of the École hôtelière de Lausanne Group,  Khun Chanin Donavanik, Vice Chairman & Chairman of the Executive Committee of Dusit International, Khun Suphajee Suthumpun, group CEO of Dusit International, Mrs. Evelyn Singson, President and Vice Chairman of the Philippine Hoteliers Inc., Mr. Hervé Fleury,Executive Vice Chairman of the Board of Institut Paul Bocuse, and Mr. Ron Hilvert, Managing Director of Dusit Hospitality Management College and dusitD2 the fort, manila.

11. TeamAsia is an enabler. The agency assisted Google Philippines and Madrid Fusion Manila launch in the country, and launched Dusit Hospitality Management College, Dusit International’s individual collaboration with Ecole hôtelière de Lausanne and Institut Paul Bocuse, two of the most respected hospitality and culinary schools in the world.

12. TeamAsia pioneered the trade exhibit in a mall concept, through the PC Weekend Madness to promote Intel. Following the success of the event, clients like Canon and SAP software solutions requested for similar launches.

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Department of Tourism Sec. Ramon Jimenez at the opening of the inaugural Madrid Fusion Manila

13. The company has global clients! Through the years, they have done the public relations and digital work for Madrid Fusion Manila, PR for the Hong Kong Tourism Board, the European Union, and the Embassy of the Kingdom of the Netherlands.

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Marlon Stockinger at Globe Slipstream

14. TeamAsia likes it fast. The agency executed the PR efforts for Globe Slipstream with Marlon Stockinger, the first Filipino Junior Lotus F1 driver. In the event, he recreated the F1 experience through a heart-stopping driving exhibition.

15. Globe Slipstream was nominated for Best Sports PR at the PRWeek Awards and the Marketing Awards PR Southeast Asia. The campaign won Best Sales & Marketing Events for the  Philippine M.I.C.E. Conference 2015.

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The team at the National Museum for Pop-up Happenings

16. TeamAsia holds a regular casual meet-up called the Pop-Up Happenings, where employees can hang out and do something fun, like an afternoon of bowling and a day-trip to the National Museum. In 2015, TeamAsia won the Quill Award of Merit at the Philippine Quill Awards for the employee engagement initiative.

17. TeamAsia innovated events by integrating the Audience Response System, which allows events to be more interactive for the crowd through various technologies like tweet-casting, text-in questions, and a mobile app where the audience can engage in discussions.

18. Bea Lim, the company’s managing director, started working at TeamAsia when she was six years old.

19. Denise Limon, the marketing and accounts director, is a second-generation TeamAsian. Her mother was a program manager.

20. Levon Frilles, account executive, was previously an agent for a modeling agency. Before booking clients for TeamAsia, he scouted for, booked, and trained runway and commercials models.  

21. Three of the Content team’s members are from the media. Anna Limon, the content director, is a lifestyle writer and served as the managing editor for online zine, Juice.ph. Immanuel Pastolero, the associate editor, was a producer for GMA’s 24 Oras and Saksi. And Koji Arsua, a senior editorial associate, maintained two sections for The Philippine Star.

22. The Creative team is known for creating groundbreaking invites. For the Wonderful World With Globe 7, the team created hologram invites. For the first Globe Slipstream, they created a DIY paper car invite.

23. The person who has been with TeamAsia the longest is Jeff Enriquez, the company’s IT & Web director. He has been in TeamAsia for 12 years! In fact, the IT & Web department has the lowest employee turnover in the company.

24. The Accounts team has grown recently. Before, the team was made up of four employees, including the director, and the team would have an average of five pitches per account executive. Now, they are a team of eight.

For a young brand, TeamAsia has accomplished so much. And as the agency enters a quarter of a century old, the team is ready to accomplish greater things.

Woman’s edge

The female advantage at work

By Karen Balce, Program Operations Manager

I remember working for a fast-moving consumer goods (FMCG) company and telling myself, “I thought this is my dream job, but it’s not, and I’m glad I figured it out while I’m still young.” I looked back and checked what I enjoyed the most during my brand marketing role, and I realized it was doing events.  And like it was meant to be, a good friend of mine told me about TeamAsia and told me I should apply. After almost three years, I’m still here doing events for the company.
I started like how most people in the team began: doing smaller roles, assisting project managers, learning the tricks, and familiarizing myself with the job and the scope of work. It was all somehow new to me but I agree it was a learning process. I remember my first project was not the grandest event, but the fulfillment of finishing an event, regardless of its size, is the same to me.

Peace and Equity Foundation (PEF) team

With the Peace and Equity Foundation (PEF) team at the Social Enterprise Conference in 2014

In my opinion, most of my events were fairly challenging. They were all unique, and they each had their own challenges I had to conquer. My favorite projects were the toughest ones because they pushed my capabilities, my limits, and my skills. I believe that’s how I progressed and grew in this industry.

In events, there are certain skill sets that make being a woman an advantage. Traits such as patience, creativity, being a perfectionist, being attentive to details, and being able to handle emotional stress are usually associated with women and have helped me in my projects. But the women in our department need to be ready to get the job done by all means, even if it means carrying heavy items, running around during events, and being buddies with suppliers. In case you’re wondering, the girls at TeamAsia are up for it.

With Ma'am Monette

With Ma’am Monette at the 2014 TeamAsia Christmas Party

The perfect example of a well-rounded woman in TeamAsia is Ma’am Monette. I often find myself wondering how she excels in all her roles as mother, boss, daughter, and friend. When I see her, I ask myself, how does she maximize the 24 hours in a day? How does she get everything done? How does she make everyone love her?

Celebrating National Women’s Month empowers the women in the country that we now live in a society that believes that women are equal to men in all aspects. There is no more gender discrimination and both men and women deserve equal opportunities. And this Women’s Month, I would like to encourage everyone to praise and give recognition to these women who exceed expectations, who balance their work life and home life, and who take care of their family both at home and in the office. Whatever men can do, women can do it, too. Sometimes even better.

 

 

Link

MAHat3: Father of TeamAsia Celebrates His 3rd Birthday in Heaven

via Love in Pictures | Monette Hamlin.

Three years ago, we lost the father of TeamAsia. March 9, 2013 is a day none of us will forget, a day filled with immense sadness as we said goodbye to Michael Alan Hamlin, a second father for us here in the company.

MAHat3

But though we still grieve his loss, we continue to be grateful that we met someone as wonderful as Sir Mike, or MAH as some would endearingly call him. Through an intimate mass celebrated with TeamAsia employees and officers, everyone remembered the greatness of MAH and his passion for life, family, and work.

remembering MAH

Not a day goes by without us remembering MAH, our mentor, leader, and friend. But the loss of Sir Mike is best articulated by our president, his partner, his wife, Ma’am Monette. Through her blog post Love in Pictures, Ma’am Monette shares the story behind the caricatures and movie posters that are lovingly displayed in the office of TeamAsia.

for MAH

 

—-
Originally posted at monettehamlin.com
http://www.monettehamlin.com/2014/07/26/love-in-pictures/

One millennial debunks myths about millennials

By Koji Arsua, Senior Editorial Associate

 

As more and more millennials enter the workforce, senior management has discussed how they are reshaping the workplace and how to maximize their potential. Experts seem to point out that millennials, or those aged 18 to 34, are lazy, entitled, or high-maintenance. They are easy facts to assume, as this generation grew up being constantly praised by the adults around them.

These are accusations I myself have to face. As a millennial, it’s hard to step out of this perceived shadow. Luckily, I work for a company where most of the people, including my supervisors, are millennials, so the traits that Generation X see as liabilities are considered assets.

 

Bea Lim Asia Young Leaders Summit 2016 (2)

TeamAsia’s managing director Bea Lim showing the value of working with millennials

 

At the Asia Young Leaders Summit 2016, held at the Manila Marriot Hotel Grand Ballroom on February 24, managing director Bea Lim held a talk with other young leaders from various fields about the myths surrounding this controversial generation. Besides her expertise on integrated marketing communications (IMC), she’s a millennial, too!

For her talk, titled “I’m a Millennial, Too,” Bea listed the misconceptions about this group, and debunked each one of them:

  1. Millennials are really young. Therefore they are immature.

 

Bea shares that maturity does not necessarily come with age. She says that because of the fast-paced technology and social issues, our generation has to mature fast. These issues, from overpopulation to world hunger, have forced us to be aware of what’s happening around us, and in turn, help us make informed decisions that can solve those issues. I find this to be true. Whenever I see posts online about affected families of calamities and cute cats that need homes, it makes me want to help.

 

2. Millennials are job-hoppers. Therefore they are fickle-minded.

 

One accusation leveled against us is that we have no sense of loyalty. But according to Bea, this isn’t true. What people call job-hopping is courage to Bea, who thinks that job-hopping is a form of finding one’s place in the world. At the same time, she says that tenure doesn’t necessarily equate to loyalty, saying loyalty is coming to work every day and giving it one’s best shot.

I used to be a job-hopper myself, flitting from one post to the next. Now I can say that I have found my place at TeamAsia, where I feel like I am part of a large family that values what I contribute.

3. Millennials cannot survive without social media and gadgets. Therefore, they are easily distracted and incapable.

 

This one is true, but Bea believes that it’s only because we were born at the time technology progressed at lightning-speed. To harness this, she says that older  generations should learn from us to find more efficient ways to get the job done. As a generation that feeds on 9gag, BuzzFeed, and listicles, we know how the market thinks!

4. Millennials need to be handheld. Therefore they are needy.

 

This is, in fact, the opposite. We want autonomy in the workplace, but at the same time, crave for mentorship. Like a typical millennial who grew up being praised for everything I do, I want to achieve things without training wheels. I agree when Bea said that we are focused on the here and now, and that we want to learn as much as we can so we can contribute efficiently to the bottomline.

5. Millennials do not want to pay their dues. Therefore they have a sense of entitlement.

Older generations feel that we do not want to pay our dues, but Bea says we do. Right away. Because of the many things happening around the world, we want to accomplish as much as we can and leave our mark. There’s just so many things to do! Bea added that it’s not a sense of entitlement, but living in a world where there are no boxes, walls, or borders.

 

Bea summarized her talk by saying that the traits attributed to millennials can also apply to older generations. To create synergy, she advised the crowd that institutions should have a sense of teamwork, a company culture that resonates with employees, and open communication.

 

Bea Lim Asia Young Leaders Summit 2016 (3)

Bea Lim Asia Young Leaders Summit 2016 (1)

Lim and her fellow judges Apollo Tiglao, President and CEO of Subic Water; Raymond Abrea, Chief Strategy Officer of Abrea Consulting Group; Raymond Rufino Executive Vice President of The Net Group; Bryan Benitez McClelland, Founder of BAMBIKE (Bamb EcoLogical Technology Inc.); Iyah Enciso, Chief Executive Officer of FAD School for Modelling; and Troy Limbago, Director for Training of IBEX Global

 

“Our workforce is 90% millennials,” she said at the Asia Young Leaders Summit 2016. “And it makes me proud when clients ask their age during pitches. TeamAsia is built on millennial minds, millennial ideas, and millennial execution. We have to adjust to them if we want to innovate.”

Whoever said that youth is wasted on the young sure haven’t met millennials.

TA Goes to The Chosen Children Village

By J Darell M. Sapin, Web Development Supervisor

TA Goes to the Chosen Children Village

The marker that welcomes visitors to Chosen Children Village Foundation in Lalaan II, Silang, Cavite

It is always better to give than to receive – that has always been true to me since I started giving Christmas gifts to my godchildren. It just warms my heart to see the little angels’ faces light up.

It all started last July 2014 when our IT and Web Director, Jeff Enriquez and I talked about conducting our own CSR.  The first one I thought of was the Chosen Children Village Foundation (CCVF) since it has been very close to my heart since my first visit four years ago.

Last December 21, 2015, we gathered 20 boxes of donated Milk Magic products and set out for the Chosen Children Village Foundation (CCVF) in Lalaan II, Silang, Cavite.  AC and Marvin from the IT and Web Department, as well as Zyra, Ayen, and Teresa from the Experience Department accompanied me on the trip. We were greeted by the cool and refreshing climate of the place. It was entirely different from the hot weather in Alabang. We were given a brief background on how CCVF came to be and the success stories that have happened in the village. One of our new found friends, Charlie, suffered from hydrocephalus and a walking disorder as a child, but is now healthy and able to walk without crutches.

CCVF is a non-profit organization that aspires to provide a permanent home for abandoned, neglected, and surrendered children / adults who are mentally and physically challenged. For security purposes, we were not allowed to take solo pictures of the children. CCVF admits that the foundation provides early intervention to children between one to nine months old and those who cope with multifaceted delays. Through its adoption program, CCVF places children in permanent homes locally and even internationally. Children who don’t get adopted grow up in the village and are trained at The School for Chosen Children to maximize their potential to become productive members of society.

TA Goes to the Chosen Children Village 2

(L-R) TeamAsia employee AC Esguerra, Chosen Children Village Foundation Executive Director, Ms. Che Naval, TeamAsia’s Ayen and Teresa, that’s me beside Marvin.

As our donations were unloaded, we were warmly greeted by Ms. Che Naval and her colleagues, the teens and young adults of CCVF as well.

We played a few games with them, namely basketball and volleyball. The CCVF team was very happy, and so were we.

TA Goes to the Chosen Children Village 3

Ayen from TeamAsia’a Experience Department serving the ball.

TA Goes to the Chosen Children Village 4

Marvin of TeamAsia’s IT and Web Department playing volleyball with the kids.

We were then given an hour to freshen up before dinner time. While we waited for dinner, TeamAsia visited the children in the different cottages within the village.

TA Goes to the Chosen Children Village 5

Ayen and Teresa posing at the logo hedge of CCVF

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Marvin and AC posing at the logo hedge of CCVF

A bell rang that meant dinner was ready. We proceeded to the dining hall where we were greeted by the children. We saw the boxes of Milk Magic beside the gifts under the Christmas tree.

TA Goes to the Chosen Children Village 7

The 20 boxes of Milk Magic products that have been donated by TeamAsia

CCVF welcomed us and thanked us for our help in ensuring the continuity of the foundation.  

The children prepared a short song and dance number to show their appreciation for the support that TeamAsia has given. It was so much fun that even our very own AC and Ayen joined in their performance!

 

TA Goes to the Chosen Children Village 8 TA Goes to the Chosen Children Village 9

The IT and Web, and Experience Team enjoying the Welcome Dinner at CCVF

It was a heartwarming experience to spread the love and joy of giving back to our community. In her welcome speech, Ms. Che mentioned that hopefully our visit will not be the last. We went home feeling fulfilled knowing that we are not just a world class integrated marketing communications company but also a champion of CSR.

Hope you enjoyed reading our experience. For the full album, you can see it here. To know more about CCVF, you can check it out here.

(Photo credit:  Ms. Teresa Espino)

Making Christmas Merrier

By Elymae Valeriano and Valerie Delos Reyes, TeamAsia Marketing and Accounts Department Interns

“It’s not how much we give but how much love we put into giving.” ― Mother Teresa

It has been a great year filled with blessings. And as everyone was preparing for the festivities that come with the season, we were also sharing some Christmas cheer on our own! We were fortunate enough to meet  many kids who did not only make us smile but also taught us about the essence of the Yuletide season.

It is about giving back the blessings we received and share them to people who were not as fortunate as all of us. Ultimately, it’s about spreading joy and love!

For this year’s My Dream in a Shoebox, TeamAsians together with several sponsors gathered once again to bring the spirit of the season to kids from various parts of the world. As interns, this was our first time to join a CSR event and our experience was nothing short of amazing.

Though it was raining hard during our My Dream in a Shoebox gift-giving event, all volunteers soldiered on despite the inclement weather. Upon arrival at the venue, other volunteers were already unloading the shoeboxes for distribution. We were astounded by the number of shoeboxes that were delivered, we were so sure that through these gifts we can make the kids smile and enjoy the holidays.

Making Christmas Merrier 1

Making Christmas Merrier 2

The program started with a prayer, followed by parlor games. We were able to share with the kids the fun of the activities by guiding them through the various obstacles. We were also entertained by the fact that the kids were really giving the games their all, knowing that various surprises await the winner.

 

We also had story telling by our very own Ma’am Monette. It was heartwarming to see these children with big smiles on their faces. They were so excited to receive their gifts.
When the gift-giving came, one by one we saw the faces of the kids light up as they received the shoeboxes filled with school supplies. It was truly an emotional experience that opened our eyes to the importance of the day’s events and the preciousness of each and every dream that we were able to enrich that day.

Making Christmas Merrier 3

We are really thankful that we met these kids, because they made us realize the essence of the season. We were able to open our eyes about their plight and how we as individuals can help them move past this and achieve bigger dreams and grander goals.

Making Christmas Merrier 4

 

The experience of meeting and spending time with these kids was enough to make us smile. And for us, that’s enough to make our Christmas a tad more merry.