Driving Passion: TeamAsia Town Hall 2017

By Hapy Benitez

Last February 3, TeamAsians gathered in Launchpad Coworking, Alabang for a catch-up afternoon also known as our Town Hall.

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Launchpad Coworking’s wall of encouragement.

It was my first time attending a Town Hall of any kind, and as such, I looked forward to it. For this year-starter event, TeamAsia opted for a venue with a laid-back vibe (for which our own office is known for!). The Town Hall unofficially opened with refreshments. We were served a satisfying combo of burger and potato chips with iced tea—not to mention the popcorn and gummy bears free for the taking on each table. I must admit: for me, that set the good mood right off the bat.

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The best food combo to feed hungry TeamAsians.

When the official program began, TeamAsians were given an energetic welcome by Marketing and Accounts Director Denise Limon. She kicked it off by calling on the new members of the family and having them introduce themselves the TeamAsian way—by name butt-spell or talent presentation. You can just imagine the awkwardness of it all, but it was hilarious all the way through!

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The Web and IT team.

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The Finance and Administration Department.

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The Marketing and Accounts Department with Ms. Maricel and Ms. Bev of the Finance and Admin Department.

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The Experience Department.

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The Content Department with Meynard and Pat of the Creative Department.

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The Digital Department.

2017 is indeed a remarkable year for TeamAsia because we will be celebrating our 25th year anniversary in May. And to kick off this celebration, our Managing Director, Bea Lim, unveiled this year’s theme: “25 Years Driven by Passion”.

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TeamAsia Managing Director Bea Lim launches #OurSuper25.

To underwrite this mantra, a guest speaker, Sam Pimentel, shared with us important principles on passion and overcoming difficulties. Being the first Filipina to conquer the North Pole, Sam knows how passion plays a big part in winning against struggles to achieve your goals. She shared with us her rigorous training before joining the last degree ski expedition to the North Pole and the harsh environment she and the other hikers went through to reach their destination.

At the heart of it all, there are two things I learned from Sam:

1.      Never take your eyes off your end goal

2.       Finish what you started

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“If you believe that you can do it, you will find solutions to overcome the problems.” – Sam Pimentel on conquering the North Pole.

For TeamAsia, 2017 is the Year of Passion. That is why one of the highlights of the Town Hall was the Directors’ announcement of each department’s plans. Coming from the year where TeamAsians were challenged to “Think Big”, there really is no way to go but up. It really excited me to learn that so much is in store for us in the coming months—new projects, weirdly-named innovations (such as one of my favorites, the “Project Baby Monitor”), and new territories to foray.

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Directors Denise, Bea and Jeff announce what TeamAsians can look forward to in 2017.

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TeamAsia’s ManCom: Pam Jocson (Experience), Anna Limon (Content), Maricel Salialam (Finance), Denise Limon (Marketing and Accounts), and Beverly Aguilar (Human Resources)

Each of us has something we are passionate about. They may be the little things in life, or the big dreams we want to attain. Nonetheless, they motivate us to get out of bed and work hard each day.

Before she closed the Town Hall, there was one thing that Ma’am Monette Iturralde-Hamlin said that struck a chord in me. After observing what we had written on the big 25 standee that has been displayed in our lobby for weeks now, she discovered something interesting: most of us had written not just what, but who makes us passionate. Ma’am Monette gave us something to ponder when she made us realize that we do not need to look far to find our motivation—because we draw it from the people who are close to our hearts.

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TeamAsia CEO Monette Iturralde-Hamlin gives her closing remarks and a thought for TeamAsians to ponder.

For me, each day is fueled by the comforting thought that I can end it with my family and a good book. This makes me passionate to deliver the best that I can for each day so I can go home in peace, knowing that I can have tomorrow worry about itself.

How about you? What are you passionate about?

Embodying the best of TeamAsia

By J Darell Sapin, Web Development Supervisor

A gem cannot be polished without friction, nor a man perfected without trials.

-Lucius Annaeus Seneca

For the IT-Web department, the above saying is very true. Who would have known that the young man that unassumingly entered our office a few years back would be heralded as the best employee of our company and one of the most consequential additions to our team?

We started out as the Three Musketeers of the IT-Web Department. Sir Jeff, Gary, and I worked together to create award-winning websites that helped our clients meet their goals and share the story of the brand in the digital space. As time progressed, more and more companies approached us to create websites and mobile applications, and we realized the need to add more people to our team.

The first person added was Leo. He proved to be a great team member, showing a deep interest for the things we worked on while providing insight that led to successful projects. And just like before, we saw an influx of projects coming our way. Soon after, we came to the conclusion that we needed to expand the team once again.

This is where this story gets interesting.

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I remember it just like it was yesterday, we were still housed in our old office in Plaza B when three young applicants who were looking to fill a position within our Telemarketing team was spotted by our IT administrator then. He exchanged a few pleasantries and invited them to interview for a position with our department, the other two answered with courteous smiles, while one showed genuine interest for the opportunity.

He looked like this unassuming gawky teen. He shyly introduced himself as Marvin Desuasido. But this scraggly-looking teen blew me away with his deep knowledge and innate brilliance. He was humorous, honest, and very engaging. That convinced me that he’d be a perfect fit for our team.

The entire team agrees that we saw a spark within Marvin. But through his continuous effort to excel, he succeeded in fanning that spark into a flame.

He has an incessant drive to learn, a passion to serve, and an incredible drive towards professional growth. I believe that this is what sets Marvin apart. Quietly, he has shown excellence in everything he does. He has been a strong backbone for many events, activations, and even something as small as a conference call or a meeting. Marvin, without causing much noise, brought us to the next level experience.

I sincerely believe that all of this is what merited his latest recognition, being the TeamAsian of the Year.

Marvin has embodied the best of TeamAsia and for that he has made TeamAsia better.

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The IT&Web Department. (Clockwise: J Darell, Jeff, AC, Gary, Marvin, and Leo)

An inspiring story: Kids sharing their blessings!

By: Johanna Pineda, Marketing & Accounts Intern

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I’ve always liked Christmas. It’s the season of giving, smiling and spreading love. Every Christmas, we have a family reunion where we eat together, enjoy games and exchange gifts. The highlight of our family reunion is watching the kids join the games and have them unwrap their gifts with bright smiles on their faces.

That’s why I was so excited when I heard about TeamAsia’s My Dream in a Shoebox Campaign. My heart was smiling with gladness and excitement to be part of this campaign.

It’s already the 8th year of TeamAsia’s My Dream in a Shoebox. We’ve brought hope and touched so many lives of underprivileged children around the Philippines through the 116,247 shoeboxes we’ve  already given for the past 7 years. And we’re continually making bigger dreams come true as we continue the My Dream in A Shoebox campaign this year.

I really love the idea! I like kids and I like the idea of alleviating poverty through bringing hope and by giving shoeboxes filled with school supplies, I know we’ve taken a big part of making their bigger dreams come true. I love seeing the beautiful smiles on their faces when they receive the shoeboxes.

My Dream in a Shoebox inspired me to inspire others.  I reached out to the people close to me and invited them to take part in our campaign.  I told my family, friends, church-mates and professors about it. They loved the idea of My Dream in a Shoebox and they gave school supplies and cash donations to help with the campaign. I am blessed and overjoyed to see people sharing the same vision of My Dream in a Shoebox.

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Left: Timothy Raymund Geneston; Right: Matthew Raymund Geneston

One of the families who helped with our campaign is the Geneston family. They are known for being one of the generous families in our church, and they donated school supplies to My Dream in a Shoebox. They embody the spirit of giving and it’s so inspiring to see their kids, Matthew and Tim, sharing in our efforts. I’ve discovered that Matthew and Timothy bought and donated school supplies using their own savings!

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Donations of the Geneston Family

They are already making a difference even at a young age. The world would be a better place if children are taught to share their blessings.  The Geneston family – and all our generous partners and donors – are making bigger dreams come true for underprivileged children.  

Be a part of the My Dream in a Shoebox campaign and make #BiggerDreams come true this year! To learn more, visit http://www.teamasia.com/shoeboxcampaign.

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Baptism by Fire

By Emman Salazar, Senior Program Associate

 

 

To say that working on an event can be challenging, is an understatement. No matter how small the size or scope, the level of attention to detail remains the same for every event that TeamAsia produces. I can say this with confidence as TeamAsia took on the huge Kyäni Asia Convention 2016, an event expecting over 2000 delegates, that I was tasked to directly manage a mere few weeks after joining the company. It was, by all accounts, a baptism by fire, and I am happy to say that I am all the better for it.

 

Kyäni Asia Convention 2016 was assigned to me on my second month with TeamAsia, and at first I doubted my skills to take command of an event of this scale. It was not only massive, it also had so many moving parts which needed careful tending. A colleague advised me not to worry. She said that after completing this successfully, I would have the proficiency to handle any event that will come my way.

 

It was an event that tested my mettle as it had different components that forced me to be at my A-game for every single moment. It was a heady mix of all the types of corporate events –with registration, sessions, dinner, celebration, recognition, store, exhibit, sponsorship, etc. all rolled into one.

 

Though I was able to manage the event to the best of my capabilities, I would have not succeeded if not for the continued support and guidance of my TeamAsia family. People like our Program Operations Manager Karen Balce, Experience Director Pamela Jocson and TeamAsia President Monette Iturralde-Hamlin were there to help me make the most of the experience.

 

I am proud to say that our client was very satisfied by the service that we’ve provided them. Kyäni Philippines General Manager Kate Bellosillo was very effusive and even said that, “if not TeamAsia, no one can do it.” This line became my inspiration to strive and work on this project together with my Account Manager Jenny Uriarte.

 

All in all, Kyäni Asia Convention 2016 is a formative and educational experience not only for me but for everyone involved in this project. It is a rare opportunity to be part of such a momentous event, and I will be forever grateful for this opportunity.

 

#labyooall #kaKyänin

 

Handog TeamAsia

Isinulat ni: Neil Dominic De Luna, Graphic Artist

Noong Hulyo, dumayo kami sa Haven for Children para isagawa ang Pop Up Gives Back, ang programang pang-CSR ng TeamAsia. Ito ay ginaganap taun-taon upang maibalik ang mga biyayang ipinagkaloob sa kanila ng Maykapal at makatulong din sa mga nangangailangan.

Naghanda ng masasayang palaro ang TeamAsia at naghandog din ito ng mga makakain para mapagsaluhan ng bawat isa pagkatapos ng mga kasiyahan. Matapos ang mga inihandang gawain at pakain, nagbahagi ng isang makabuluhang pananalita ang presidente ng TeamAsia na si Monette Iturralde-Hamlin. Pinaalalahanan niya ang mga bata na huwag susuko at magpatuloy sa laban ng buhay.

Unang beses kong makadalo sa Pop Up Gives Back at sobrang saya at makabuluhan ito dahil nakita ko ang ngiti at saya ng mga bata sa mga mukha nila.

Naging bahagi ako ng palaro, nakisama sa mga bata, at nakipagkilala sa kanila. May ilang pilyo ngunit masiyahin, at meron din namang mga tahimik at ‘di makabasag pinggan ngunit game na game parin.

Naging makabuluhan ang buhay ng mga oras na iyon, dahil madalang dumating ang pagkakataon na makakapagpasaya ng ibang tao sa ganong paraan. Iba yung pakiramdam na nakikita mong ngumingiti sila dahil sa’yo. Para sa akin, mas masarap makapagpasaya kumpara sa ikaw lang yung masaya at tumatawa, dahil binibigyan ka rin nito ng ginhawang ‘di mo matatamasa mula sa materyal na mga bagay. Sa bawat sulyap ko sa kanila, mas naghahangad akong makatulong pa sa iba.  Mas nabigyan nito ng apoy ‘yung nagbabaga kong kagustuhan na maglaan ng panahon na tumulong at makapagpabago ng buhay ng ibang tao.

Ganap na kagalakan ang nadama ko noong araw na iyon ngunit mas namayani yung mga tanong na umikot sa aking ulo kung bakit, ano, at paano. Sa ngayon, ang importante ay may nag-aaruga sa kanila at nasa mabuting kamay sila.

Silipin sa ilalim ang mga litratong nakuha ng TeamAsia mula sa programa:

Handog TeamAsia 1

Ang Creatives, Marketing, Accounts, at Experience Team bago magsimula ang laro

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Si Patrick,Meynard, ako, at si Emerson

Handog TeamAsia 3

Si Camille, Mazee, Clah, Rai, Kris, at Shane

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Si Meynard at ako, dala ang mga premyo sa laro

Handog TeamAsia 5

Si Anna na ipinapaliwanag ang mga panuntunan ng laro

Handog TeamAsia 6

Si Florence, Steph, at si Dezza Superstar

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Ang Content team

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Sobrang tuwang tuwa yung mga bata habang naglalaro kami

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Nagdala rin kami ng pagkain para sa mga bata

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Ang TeamAsia family kasama si Jollibee, ang beeda ng salo-salo

 

 

 

 

A day in the life of a PR girl

by: Florence Joy dela Cruz, Senior PR Associate

Public relations can be a tiring job. Creating PR plans, scheduling media interviews, and making sure the brands we handle enjoy a good reputation can take its toll, but it can be extremely rewarding. PR is basically storytelling, and I enjoy creating wonderful stories and experiences for our brands. One of the brands I handle is Google, and one of the things I look forward to is YouTube FanFest!

 

The YouTube FanFest, or YTFF, is a live event featuring international and local YouTube creators. The event aims to create opportunities for YT creators, fans, and the media to find new ways to connect with their audiences. It began last year when a tweet #BringYouTubersToManila trended worldwide, and now it’s back for its second year!

 

I was nervous at first to meet these internet sensations, but after handling them last year, it became easier this year. We went to interviews with them and got to know them on a personal level. We also became friends with their managers. Well, sort of! My personal favorite is the a cappella group The Filharmonic,  who I watched at The Sing-off, a singing competition featuring a cappella groups. I was so starstruck that I was lost for words when I met them for the first time. We even taught them Filipino words!

 

Fans were also excited to meet them. They got to interact with the YouTube creators at the YTFF Meet and Greet, where many fans came out crying because they met their idols. To top if off, the YTFF Night was pure entertainment. Seeing these creators perform on stage felt like we were stage parents waiting for our kids to come out and perform! It was a great honor to see everyone having fun by watching their favorite creators on stage.

 

Doing the PR for one of Google’s biggest events is tiring. Imagine waking up as early as 1am and staying up late to take care of international YouTube creators for several days in a row. But it was all worth it. Most importantly, I am doing what I love: telling the world about my brand.

 

Check out some of our behind-the-scenes photos below:

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No rest for the weary. Team call time is at 1am, but we’re still looking fresh. #TeamNoSleep #AirportWelcome

 

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Sneaky fangirl. Day 1 of media interviews and I’m trying to get them all for a phoro. Look! Niko’s smiling!

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One down, two more to go! The first of three interviews scheduled for the day. Bring it on! #Day2ofMediaInterviews

 

 

Lucy shot!

Lucy shot! Our last chance to get a group picture with the boys. Look at Kuya Mike, the bodyguard, smiling at the back!

 

Downtime with these three.

Downtime with these three. While waiting for the next interview, the team had a chance to rest for a while at Nobu Hotel. Fancy!

Ibang level na sila!

Ibang level na sila! Here are Vince and Steph posting for a photo with Gab Valenciano and Tanner Patrick after their Rappler interview. (Photo courtesy of Rappler.com)

Lucky Shor Number 2!

Lucky Shor Number 2! Mikey, Alex, and Wengie are just some of the YouTube creators we got to know during the YTFF. They’re really fun to be with!

It's not over yet!

It’s not over yet! The day’s not over yet as we had to go to and check out the venue.

A selfie a day takes the bad vibes away.

A selfie a day takes the bad vibes away. Nobody can tell that we haven’t got enough sleep. Look at us! All smiles and ready for this day’s battle! #BringItOn

Registration tradition.

Registration tradition. I take photos of the media registration table before the event starts every time. It’s me saying “Hello! Bukas na po ang ‘tindahan’.”

 

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Husshhhh! Press conference is ongoing!

Husshhhh! Press conference is ongoing! We’re a bit jampacked today. It it just me or everyone’s really excited to ask questions?

 

Side by side interviews with the creators.

Side by side interviews with the creators. The Filharmonice boys with Tanner Patrick during the excluisive interview with the Philippine Star anf Gist magazine. Other exclusive interviews were with Wengie with Wengie with Cosmo.ph, Tyler Ward and  Alex Wassabi with BusinessWorld but they are in different rooms.

A girl should never forget her birthday.

A girl should never forget her birthday. And oh, yeah. It was my birthday two weeks ago. I almost forgot about it!

 

Post presscon group picture.

Post presscon group picture. Yay! Press conference is done! One down!

 

Sneakers=Lifesaver

Sneakers=Lifesaver During events, sneakers are my most reliable friends. They are comfortable and easy to wear. I can run around the whole day with these bffs on!

 

Off to the next venue!

Off to the next venue! Nobu Hotel to the World Trade Center? Easy peasy!

Awww. Dog.

Awww. Dog. While the fans are doing Meet and Greet with YouTube creators, here I am petting this adorable Labrador. Look at that face. Isn’t he cute?

#YTFFManila2016

#YTFFManila2016 And the show starts in 5, 4, 3, 2, 1!

Always 'selfie' ready!

Always ‘selfie’ ready! In between breaks, the team never forgets to smile when there’s a camera in front.

PR + Media Represent!

PR + Media Represent! My good friend (and schoolmate… and PR ‘Major-mate’), Vberni, is in awe of YTFF. It’s his first time and he’s looking forward to the next ones!

Fan mode ON!

Fan mode ON! Connor Franta walks in and we’re like “WAAAAAAAAAAAH!”

It's a wrap!

It’s a wrap! What a show! That, my friends, is YouTube Fanfest!

Post event debriefing.

Post event debriefing. Cramped in a little room labeled “Secretariat”, we’re still in high spirits after the event.

 

 

YTFF Ninjas.

YTFF Ninjas. Running back and forth WTC is no joke but we don’t look tired at all! Cheers to another successful event! See you at the Next FanFest!

 

 

 

 

24 Surprising Things About TeamAsia!

TeamAsia has been in the business of integrated marketing communications for 24 years, and because of its longevity, has experienced some pretty cool things. From being one of the first companies to innovating mall events, the agency has been there as the industry shaped to be what it is today. Here are 24 surprising things about TeamAsia:

1.TeamAsia was officially launched in Hong Kong as The Events and Awards Manager of Asia, Ltd. The team organized the Asian Management Awards in Hong Kong, Singapore, Malaysia, Indonesia, Thailand, and the Philippines for the Asian Institute of Management and the Far Eastern Economic Times.

2. The company was born in Hong Kong. When it moved to the Philippines, their office was in a garage!

3. TeamAsia is one of the first brands in the Philippines to have a corporate website!

4. TeamAsia brought prominent public speakers Michael Porter, Peter Drucker, Gary Hamel, Deepak Chopra, Tom Hopkins, and Robert Kiyosaki to speak at industry events, years before bringing personalities to the Philippines was a trend.

5. TeamAsia helped bring Intel and SAP software technology in the Philippines.

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6. As of 2016, TeamAsia’s CSR arm My Dream in a Shoebox has given 116,247 shoeboxes filled with school supplies to children in need.

7. TeamAsia helped launch the IT and Business Process Association of the Philippines (IBPAP), the enabling association for the information technology and business process management (IT-BPM) industry in the Philippines.

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8. TeamAsia helped conceptualize the International IT-BPM Summit (IIS) with IBPAP. Today, IBPAP is the one-stop information and advocacy gateway for the industry, with over 300 industry and support-industry members and five associations. TeamAsia has executed all eight summits since 2009.

9. It took TeamAsia three days to prepare the pitch for the 2015 edition of the IIS. They prepared for the event in three months, bringing in 49 speakers from all over the globe.

10. In 2013, TeamAsia won Best Information Services Mobile Application award at the Mobile Web Award for the event mobile app it developed for the IIS.

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Mr. Guglielmo Brentel, President of the École hôtelière de Lausanne Group,  Khun Chanin Donavanik, Vice Chairman & Chairman of the Executive Committee of Dusit International, Khun Suphajee Suthumpun, group CEO of Dusit International, Mrs. Evelyn Singson, President and Vice Chairman of the Philippine Hoteliers Inc., Mr. Hervé Fleury,Executive Vice Chairman of the Board of Institut Paul Bocuse, and Mr. Ron Hilvert, Managing Director of Dusit Hospitality Management College and dusitD2 the fort, manila.

11. TeamAsia is an enabler. The agency assisted Google Philippines and Madrid Fusion Manila launch in the country, and launched Dusit Hospitality Management College, Dusit International’s individual collaboration with Ecole hôtelière de Lausanne and Institut Paul Bocuse, two of the most respected hospitality and culinary schools in the world.

12. TeamAsia pioneered the trade exhibit in a mall concept, through the PC Weekend Madness to promote Intel. Following the success of the event, clients like Canon and SAP software solutions requested for similar launches.

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Department of Tourism Sec. Ramon Jimenez at the opening of the inaugural Madrid Fusion Manila

13. The company has global clients! Through the years, they have done the public relations and digital work for Madrid Fusion Manila, PR for the Hong Kong Tourism Board, the European Union, and the Embassy of the Kingdom of the Netherlands.

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Marlon Stockinger at Globe Slipstream

14. TeamAsia likes it fast. The agency executed the PR efforts for Globe Slipstream with Marlon Stockinger, the first Filipino Junior Lotus F1 driver. In the event, he recreated the F1 experience through a heart-stopping driving exhibition.

15. Globe Slipstream was nominated for Best Sports PR at the PRWeek Awards and the Marketing Awards PR Southeast Asia. The campaign won Best Sales & Marketing Events for the  Philippine M.I.C.E. Conference 2015.

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The team at the National Museum for Pop-up Happenings

16. TeamAsia holds a regular casual meet-up called the Pop-Up Happenings, where employees can hang out and do something fun, like an afternoon of bowling and a day-trip to the National Museum. In 2015, TeamAsia won the Quill Award of Merit at the Philippine Quill Awards for the employee engagement initiative.

17. TeamAsia innovated events by integrating the Audience Response System, which allows events to be more interactive for the crowd through various technologies like tweet-casting, text-in questions, and a mobile app where the audience can engage in discussions.

18. Bea Lim, the company’s managing director, started working at TeamAsia when she was six years old.

19. Denise Limon, the marketing and accounts director, is a second-generation TeamAsian. Her mother was a program manager.

20. Levon Frilles, account executive, was previously an agent for a modeling agency. Before booking clients for TeamAsia, he scouted for, booked, and trained runway and commercials models.  

21. Three of the Content team’s members are from the media. Anna Limon, the content director, is a lifestyle writer and served as the managing editor for online zine, Juice.ph. Immanuel Pastolero, the associate editor, was a producer for GMA’s 24 Oras and Saksi. And Koji Arsua, a senior editorial associate, maintained two sections for The Philippine Star.

22. The Creative team is known for creating groundbreaking invites. For the Wonderful World With Globe 7, the team created hologram invites. For the first Globe Slipstream, they created a DIY paper car invite.

23. The person who has been with TeamAsia the longest is Jeff Enriquez, the company’s IT & Web director. He has been in TeamAsia for 12 years! In fact, the IT & Web department has the lowest employee turnover in the company.

24. The Accounts team has grown recently. Before, the team was made up of four employees, including the director, and the team would have an average of five pitches per account executive. Now, they are a team of eight.

For a young brand, TeamAsia has accomplished so much. And as the agency enters a quarter of a century old, the team is ready to accomplish greater things.