Baptism by Fire

By Emman Salazar, Senior Program Associate



To say that working on an event can be challenging, is an understatement. No matter how small the size or scope, the level of attention to detail remains the same for every event that TeamAsia produces. I can say this with confidence as TeamAsia took on the huge Kyäni Asia Convention 2016, an event expecting over 2000 delegates, that I was tasked to directly manage a mere few weeks after joining the company. It was, by all accounts, a baptism by fire, and I am happy to say that I am all the better for it.


Kyäni Asia Convention 2016 was assigned to me on my second month with TeamAsia, and at first I doubted my skills to take command of an event of this scale. It was not only massive, it also had so many moving parts which needed careful tending. A colleague advised me not to worry. She said that after completing this successfully, I would have the proficiency to handle any event that will come my way.


It was an event that tested my mettle as it had different components that forced me to be at my A-game for every single moment. It was a heady mix of all the types of corporate events –with registration, sessions, dinner, celebration, recognition, store, exhibit, sponsorship, etc. all rolled into one.


Though I was able to manage the event to the best of my capabilities, I would have not succeeded if not for the continued support and guidance of my TeamAsia family. People like our Program Operations Manager Karen Balce, Experience Director Pamela Jocson and TeamAsia President Monette Iturralde-Hamlin were there to help me make the most of the experience.


I am proud to say that our client was very satisfied by the service that we’ve provided them. Kyäni Philippines General Manager Kate Bellosillo was very effusive and even said that, “if not TeamAsia, no one can do it.” This line became my inspiration to strive and work on this project together with my Account Manager Jenny Uriarte.


All in all, Kyäni Asia Convention 2016 is a formative and educational experience not only for me but for everyone involved in this project. It is a rare opportunity to be part of such a momentous event, and I will be forever grateful for this opportunity.


#labyooall #kaKyänin


Handog TeamAsia

Isinulat ni: Neil Dominic De Luna, Graphic Artist

Noong Hulyo, dumayo kami sa Haven for Children para isagawa ang Pop Up Gives Back, ang programang pang-CSR ng TeamAsia. Ito ay ginaganap taun-taon upang maibalik ang mga biyayang ipinagkaloob sa kanila ng Maykapal at makatulong din sa mga nangangailangan.

Naghanda ng masasayang palaro ang TeamAsia at naghandog din ito ng mga makakain para mapagsaluhan ng bawat isa pagkatapos ng mga kasiyahan. Matapos ang mga inihandang gawain at pakain, nagbahagi ng isang makabuluhang pananalita ang presidente ng TeamAsia na si Monette Iturralde-Hamlin. Pinaalalahanan niya ang mga bata na huwag susuko at magpatuloy sa laban ng buhay.

Unang beses kong makadalo sa Pop Up Gives Back at sobrang saya at makabuluhan ito dahil nakita ko ang ngiti at saya ng mga bata sa mga mukha nila.

Naging bahagi ako ng palaro, nakisama sa mga bata, at nakipagkilala sa kanila. May ilang pilyo ngunit masiyahin, at meron din namang mga tahimik at ‘di makabasag pinggan ngunit game na game parin.

Naging makabuluhan ang buhay ng mga oras na iyon, dahil madalang dumating ang pagkakataon na makakapagpasaya ng ibang tao sa ganong paraan. Iba yung pakiramdam na nakikita mong ngumingiti sila dahil sa’yo. Para sa akin, mas masarap makapagpasaya kumpara sa ikaw lang yung masaya at tumatawa, dahil binibigyan ka rin nito ng ginhawang ‘di mo matatamasa mula sa materyal na mga bagay. Sa bawat sulyap ko sa kanila, mas naghahangad akong makatulong pa sa iba.  Mas nabigyan nito ng apoy ‘yung nagbabaga kong kagustuhan na maglaan ng panahon na tumulong at makapagpabago ng buhay ng ibang tao.

Ganap na kagalakan ang nadama ko noong araw na iyon ngunit mas namayani yung mga tanong na umikot sa aking ulo kung bakit, ano, at paano. Sa ngayon, ang importante ay may nag-aaruga sa kanila at nasa mabuting kamay sila.

Silipin sa ilalim ang mga litratong nakuha ng TeamAsia mula sa programa:

Handog TeamAsia 1

Ang Creatives, Marketing, Accounts, at Experience Team bago magsimula ang laro

Handog TeamAsia 2

Si Patrick,Meynard, ako, at si Emerson

Handog TeamAsia 3

Si Camille, Mazee, Clah, Rai, Kris, at Shane

Handog TeamAsia 4

Si Meynard at ako, dala ang mga premyo sa laro

Handog TeamAsia 5

Si Anna na ipinapaliwanag ang mga panuntunan ng laro

Handog TeamAsia 6

Si Florence, Steph, at si Dezza Superstar

Handog TeamAsia 7

Ang Content team

Handog TeamAsia 8

Sobrang tuwang tuwa yung mga bata habang naglalaro kami

Handog TeamAsia 9

Nagdala rin kami ng pagkain para sa mga bata

Handog TeamAsia 10

Ang TeamAsia family kasama si Jollibee, ang beeda ng salo-salo





A day in the life of a PR girl

by: Florence Joy dela Cruz, Senior PR Associate

Public relations can be a tiring job. Creating PR plans, scheduling media interviews, and making sure the brands we handle enjoy a good reputation can take its toll, but it can be extremely rewarding. PR is basically storytelling, and I enjoy creating wonderful stories and experiences for our brands. One of the brands I handle is Google, and one of the things I look forward to is YouTube FanFest!


The YouTube FanFest, or YTFF, is a live event featuring international and local YouTube creators. The event aims to create opportunities for YT creators, fans, and the media to find new ways to connect with their audiences. It began last year when a tweet #BringYouTubersToManila trended worldwide, and now it’s back for its second year!


I was nervous at first to meet these internet sensations, but after handling them last year, it became easier this year. We went to interviews with them and got to know them on a personal level. We also became friends with their managers. Well, sort of! My personal favorite is the a cappella group The Filharmonic,  who I watched at The Sing-off, a singing competition featuring a cappella groups. I was so starstruck that I was lost for words when I met them for the first time. We even taught them Filipino words!


Fans were also excited to meet them. They got to interact with the YouTube creators at the YTFF Meet and Greet, where many fans came out crying because they met their idols. To top if off, the YTFF Night was pure entertainment. Seeing these creators perform on stage felt like we were stage parents waiting for our kids to come out and perform! It was a great honor to see everyone having fun by watching their favorite creators on stage.


Doing the PR for one of Google’s biggest events is tiring. Imagine waking up as early as 1am and staying up late to take care of international YouTube creators for several days in a row. But it was all worth it. Most importantly, I am doing what I love: telling the world about my brand.


Check out some of our behind-the-scenes photos below:


No rest for the weary. Team call time is at 1am, but we’re still looking fresh. #TeamNoSleep #AirportWelcome


Sneaky fangirl

Sneaky fangirl. Day 1 of media interviews and I’m trying to get them all for a phoro. Look! Niko’s smiling!


One down, two more to go! The first of three interviews scheduled for the day. Bring it on! #Day2ofMediaInterviews



Lucy shot!

Lucy shot! Our last chance to get a group picture with the boys. Look at Kuya Mike, the bodyguard, smiling at the back!


Downtime with these three.

Downtime with these three. While waiting for the next interview, the team had a chance to rest for a while at Nobu Hotel. Fancy!

Ibang level na sila!

Ibang level na sila! Here are Vince and Steph posting for a photo with Gab Valenciano and Tanner Patrick after their Rappler interview. (Photo courtesy of

Lucky Shor Number 2!

Lucky Shor Number 2! Mikey, Alex, and Wengie are just some of the YouTube creators we got to know during the YTFF. They’re really fun to be with!

It's not over yet!

It’s not over yet! The day’s not over yet as we had to go to and check out the venue.

A selfie a day takes the bad vibes away.

A selfie a day takes the bad vibes away. Nobody can tell that we haven’t got enough sleep. Look at us! All smiles and ready for this day’s battle! #BringItOn

Registration tradition.

Registration tradition. I take photos of the media registration table before the event starts every time. It’s me saying “Hello! Bukas na po ang ‘tindahan’.”



Husshhhh! Press conference is ongoing!

Husshhhh! Press conference is ongoing! We’re a bit jampacked today. It it just me or everyone’s really excited to ask questions?


Side by side interviews with the creators.

Side by side interviews with the creators. The Filharmonice boys with Tanner Patrick during the excluisive interview with the Philippine Star anf Gist magazine. Other exclusive interviews were with Wengie with Wengie with, Tyler Ward and  Alex Wassabi with BusinessWorld but they are in different rooms.

A girl should never forget her birthday.

A girl should never forget her birthday. And oh, yeah. It was my birthday two weeks ago. I almost forgot about it!


Post presscon group picture.

Post presscon group picture. Yay! Press conference is done! One down!



Sneakers=Lifesaver During events, sneakers are my most reliable friends. They are comfortable and easy to wear. I can run around the whole day with these bffs on!


Off to the next venue!

Off to the next venue! Nobu Hotel to the World Trade Center? Easy peasy!

Awww. Dog.

Awww. Dog. While the fans are doing Meet and Greet with YouTube creators, here I am petting this adorable Labrador. Look at that face. Isn’t he cute?


#YTFFManila2016 And the show starts in 5, 4, 3, 2, 1!

Always 'selfie' ready!

Always ‘selfie’ ready! In between breaks, the team never forgets to smile when there’s a camera in front.

PR + Media Represent!

PR + Media Represent! My good friend (and schoolmate… and PR ‘Major-mate’), Vberni, is in awe of YTFF. It’s his first time and he’s looking forward to the next ones!

Fan mode ON!

Fan mode ON! Connor Franta walks in and we’re like “WAAAAAAAAAAAH!”

It's a wrap!

It’s a wrap! What a show! That, my friends, is YouTube Fanfest!

Post event debriefing.

Post event debriefing. Cramped in a little room labeled “Secretariat”, we’re still in high spirits after the event.



YTFF Ninjas.

YTFF Ninjas. Running back and forth WTC is no joke but we don’t look tired at all! Cheers to another successful event! See you at the Next FanFest!





24 Surprising Things About TeamAsia!

TeamAsia has been in the business of integrated marketing communications for 24 years, and because of its longevity, has experienced some pretty cool things. From being one of the first companies to innovating mall events, the agency has been there as the industry shaped to be what it is today. Here are 24 surprising things about TeamAsia:

1.TeamAsia was officially launched in Hong Kong as The Events and Awards Manager of Asia, Ltd. The team organized the Asian Management Awards in Hong Kong, Singapore, Malaysia, Indonesia, Thailand, and the Philippines for the Asian Institute of Management and the Far Eastern Economic Times.

2. The company was born in Hong Kong. When it moved to the Philippines, their office was in a garage!

3. TeamAsia is one of the first brands in the Philippines to have a corporate website!

4. TeamAsia brought prominent public speakers Michael Porter, Peter Drucker, Gary Hamel, Deepak Chopra, Tom Hopkins, and Robert Kiyosaki to speak at industry events, years before bringing personalities to the Philippines was a trend.

5. TeamAsia helped bring Intel and SAP software technology in the Philippines.


6. As of 2016, TeamAsia’s CSR arm My Dream in a Shoebox has given 116,247 shoeboxes filled with school supplies to children in need.

7. TeamAsia helped launch the IT and Business Process Association of the Philippines (IBPAP), the enabling association for the information technology and business process management (IT-BPM) industry in the Philippines.


8. TeamAsia helped conceptualize the International IT-BPM Summit (IIS) with IBPAP. Today, IBPAP is the one-stop information and advocacy gateway for the industry, with over 300 industry and support-industry members and five associations. TeamAsia has executed all eight summits since 2009.

9. It took TeamAsia three days to prepare the pitch for the 2015 edition of the IIS. They prepared for the event in three months, bringing in 49 speakers from all over the globe.

10. In 2013, TeamAsia won Best Information Services Mobile Application award at the Mobile Web Award for the event mobile app it developed for the IIS.


Mr. Guglielmo Brentel, President of the École hôtelière de Lausanne Group,  Khun Chanin Donavanik, Vice Chairman & Chairman of the Executive Committee of Dusit International, Khun Suphajee Suthumpun, group CEO of Dusit International, Mrs. Evelyn Singson, President and Vice Chairman of the Philippine Hoteliers Inc., Mr. Hervé Fleury,Executive Vice Chairman of the Board of Institut Paul Bocuse, and Mr. Ron Hilvert, Managing Director of Dusit Hospitality Management College and dusitD2 the fort, manila.

11. TeamAsia is an enabler. The agency assisted Google Philippines and Madrid Fusion Manila launch in the country, and launched Dusit Hospitality Management College, Dusit International’s individual collaboration with Ecole hôtelière de Lausanne and Institut Paul Bocuse, two of the most respected hospitality and culinary schools in the world.

12. TeamAsia pioneered the trade exhibit in a mall concept, through the PC Weekend Madness to promote Intel. Following the success of the event, clients like Canon and SAP software solutions requested for similar launches.


Department of Tourism Sec. Ramon Jimenez at the opening of the inaugural Madrid Fusion Manila

13. The company has global clients! Through the years, they have done the public relations and digital work for Madrid Fusion Manila, PR for the Hong Kong Tourism Board, the European Union, and the Embassy of the Kingdom of the Netherlands.


Marlon Stockinger at Globe Slipstream

14. TeamAsia likes it fast. The agency executed the PR efforts for Globe Slipstream with Marlon Stockinger, the first Filipino Junior Lotus F1 driver. In the event, he recreated the F1 experience through a heart-stopping driving exhibition.

15. Globe Slipstream was nominated for Best Sports PR at the PRWeek Awards and the Marketing Awards PR Southeast Asia. The campaign won Best Sales & Marketing Events for the  Philippine M.I.C.E. Conference 2015.


The team at the National Museum for Pop-up Happenings

16. TeamAsia holds a regular casual meet-up called the Pop-Up Happenings, where employees can hang out and do something fun, like an afternoon of bowling and a day-trip to the National Museum. In 2015, TeamAsia won the Quill Award of Merit at the Philippine Quill Awards for the employee engagement initiative.

17. TeamAsia innovated events by integrating the Audience Response System, which allows events to be more interactive for the crowd through various technologies like tweet-casting, text-in questions, and a mobile app where the audience can engage in discussions.

18. Bea Lim, the company’s managing director, started working at TeamAsia when she was six years old.

19. Denise Limon, the marketing and accounts director, is a second-generation TeamAsian. Her mother was a program manager.

20. Levon Frilles, account executive, was previously an agent for a modeling agency. Before booking clients for TeamAsia, he scouted for, booked, and trained runway and commercials models.  

21. Three of the Content team’s members are from the media. Anna Limon, the content director, is a lifestyle writer and served as the managing editor for online zine, Immanuel Pastolero, the associate editor, was a producer for GMA’s 24 Oras and Saksi. And Koji Arsua, a senior editorial associate, maintained two sections for The Philippine Star.

22. The Creative team is known for creating groundbreaking invites. For the Wonderful World With Globe 7, the team created hologram invites. For the first Globe Slipstream, they created a DIY paper car invite.

23. The person who has been with TeamAsia the longest is Jeff Enriquez, the company’s IT & Web director. He has been in TeamAsia for 12 years! In fact, the IT & Web department has the lowest employee turnover in the company.

24. The Accounts team has grown recently. Before, the team was made up of four employees, including the director, and the team would have an average of five pitches per account executive. Now, they are a team of eight.

For a young brand, TeamAsia has accomplished so much. And as the agency enters a quarter of a century old, the team is ready to accomplish greater things.

geTAway 2016

by Monette Hamlin, TeamAsia President and Founder

It’s been a yearly tradition for our TeamAsia family to have a summer outing. It’s a time to stop and smell the roses, or better yet, to stop the frantic pace of work, get out in the sun and play, laugh and get to know each other better outside of work.


geTAway 2016 1

Last year, Bea and I could not join because we had to go to Bangladesh, so this year, we were determined not to miss the fun. Bea joined the group in the bus, and I followed with Niccolo as I had to give a talk on The Business of Meetings, Conventions and Conferences to the Philippine Council of Association Executives (PCAEE).

This time around, we went to Stilts in Calatagan, Batangas. This is a picturesque beach resort with houses built on stilts. Our family was assigned to Wishes, the stilt house closest to the beach. The house is comfortable and airconditioned with a wrap-around veranda. My favorite spot is the hammock. I love the sayings painted on wood scattered around the resort.

geTAway 2016 2

This trip, the committee decided to lessen the activities to allow as much chillin’ time as possible. The only challenge posed to the five teams was to create a one-take music video at Stilts that best presented the Kalma vibe wearing their team caps.

Bea, Niccolo, Denise and I comprised the board of judges, and we were all laughing out loud watching the videos prepared by the Yellow Bright, Lively Lime, Passion Red, Big Green and Inspire Blue teams. Even the White team committee got into the act and had their own.

Inspire Blue won hands down with Levon Frilles, recovering from his traumatic week, cavorted with gusto as he pretended to talk to me on his mobile phone while the rest of the team were relaxing. Next was Yellow Bright with Anna Limon swaying to the music as her wheelchair was pushed by Maricel Salialam, and Darwin Santiago danced while draped on the table. Coming in third was Big Green with macho men Leo Halili and Meynard Landrito dressed in bikinis sashayed along the stilts carrying their big green umbrellas. Lively Lime, Passion Red and White all did admirably as well.

geTAway 2016 3

As we do monthly, we sang for the birthday celebrants as they held their individual cupcakes. Our April celebrants were Bea, Zyra, Francis and Junel.

And then came the initiation of the newbies, where they were given the choice of performing or butt spelling their name. Meynard gamely sang striking a pose. The rest of the newbies — Emerson from Accounting, Monica from Accounts, Mazee from Telemarketing and Dezza from Media Relations — opted for the butt spell. Dezza had everyone dazzled with her limber rendition of the butt spell, prompting Anna’s thought bubble of ‘hmm, cursive’ while Bea’s was ‘on point, with a squiggle.’

geTAway 2016 4

After dinner, everyone settled on just having fun, jamming, playing beer pong, swimming, chatting, and drinking. The mommies in the group put their children to bed. Since I hardly had any sleep the night before and wasn’t allowed to drink any alcohol, I went off to bed early.

The next day during breakfast, stories abounded on who passed out, who fell into the pool, who won the beer pong, who had a hangover, and so on. We transferred to the pool to spend the rest of the morning swimming and relaxing.

Soon it was time to leave and bid Stilts adieu, but not before having a TeamAsia family picture. Kudos to the organizing committee!

TeamAsia invades Conceptrum!

By: Koji Arsua, Senior Editorial Associate

Let’s play a game. Given the three situations, which one would you rather be in and what would you do? Would you rather be wrongly accused of a crime and you have to prove your innocence, find the backup power source that will paralyze a town before time runs out, or to look for a psycho killer responsible for your friend’s disappearance?


Through Conceptrum in BF Homes, TeamAsians were able to experience all of these fictional scenarios by going through a series of mission-based game rooms. We were able to test out our investigative skills. And boy, was it fun!


Conceptrum has three rooms: Framed, where we had to go through several challenges to prove that we did not commit a crime that was being blamed on us; Blackout, which sent us on a mission to locate the power source before the town is enveloped by darkness brought on by power failure; and Deranged, where we raced against time while looking for a psychotic criminal who abducted our friend.


We were divided into six groups, where we tried one of the rooms. I was assigned as team leader for the second group for Deranged. Sadly, we were not able to complete the challenge and only managed to solve 85% of the puzzle. We ran out of time when we were trying to figure out the code for a locked box. It was so hard that none of the groups completed 100%!


AC Esguerra, Florence Joy Dela Cruz, and Monica Borja’s groups scored the highest with 90% for Blackout, Deranged, and Blackout, respectively.
Check out some of our photos below!

🔎🔫🔦📌🔓🗂🗄😲 #mystery #decoding #framed #conceptrum #mindgames #whereisteamasia #vscocam

A photo posted by Marlon Saquing (@saquingmarlon) on

Second batch of Pop Up Happenings #whereisteamasia #teamasiapickings

A photo posted by monettehamlin (@monettehamlin) on

Pop Up Happenings at Concentrum #teamasiapickings #whereisteamasia

A photo posted by monettehamlin (@monettehamlin) on

And so the games begin… Pop up Happenings #whereisteamasia #teamasiapickings

A photo posted by monettehamlin (@monettehamlin) on

Pop Up Concentrum

Groups 4, 5, and 6 before we entered the game rooms. The atmosphere was a mix of nervousness and excitement because we didn’t know what to expect (especially in Deranged)


Team 6 after the Deranged challenge


Group 1 after the Framed challenge


Woman’s edge

The female advantage at work

By Karen Balce, Program Operations Manager

I remember working for a fast-moving consumer goods (FMCG) company and telling myself, “I thought this is my dream job, but it’s not, and I’m glad I figured it out while I’m still young.” I looked back and checked what I enjoyed the most during my brand marketing role, and I realized it was doing events.  And like it was meant to be, a good friend of mine told me about TeamAsia and told me I should apply. After almost three years, I’m still here doing events for the company.
I started like how most people in the team began: doing smaller roles, assisting project managers, learning the tricks, and familiarizing myself with the job and the scope of work. It was all somehow new to me but I agree it was a learning process. I remember my first project was not the grandest event, but the fulfillment of finishing an event, regardless of its size, is the same to me.

Peace and Equity Foundation (PEF) team

With the Peace and Equity Foundation (PEF) team at the Social Enterprise Conference in 2014

In my opinion, most of my events were fairly challenging. They were all unique, and they each had their own challenges I had to conquer. My favorite projects were the toughest ones because they pushed my capabilities, my limits, and my skills. I believe that’s how I progressed and grew in this industry.

In events, there are certain skill sets that make being a woman an advantage. Traits such as patience, creativity, being a perfectionist, being attentive to details, and being able to handle emotional stress are usually associated with women and have helped me in my projects. But the women in our department need to be ready to get the job done by all means, even if it means carrying heavy items, running around during events, and being buddies with suppliers. In case you’re wondering, the girls at TeamAsia are up for it.

With Ma'am Monette

With Ma’am Monette at the 2014 TeamAsia Christmas Party

The perfect example of a well-rounded woman in TeamAsia is Ma’am Monette. I often find myself wondering how she excels in all her roles as mother, boss, daughter, and friend. When I see her, I ask myself, how does she maximize the 24 hours in a day? How does she get everything done? How does she make everyone love her?

Celebrating National Women’s Month empowers the women in the country that we now live in a society that believes that women are equal to men in all aspects. There is no more gender discrimination and both men and women deserve equal opportunities. And this Women’s Month, I would like to encourage everyone to praise and give recognition to these women who exceed expectations, who balance their work life and home life, and who take care of their family both at home and in the office. Whatever men can do, women can do it, too. Sometimes even better.